Proud to share the successful completion of “Reel Podunga… Real Hero Aagunga!” – a digital awareness campaign organized by Harshamitra Cancer & Multi-Speciality Hospital as part of World No Tobacco Day 2026.
Aligned with the WHO theme “Unmasking the Appeal,” this initiative encouraged young creators to use social media as a tool for tobacco awareness.
What started with 50 reels in 2024 and 100 reels in 2025 has grown to 216 awareness reels in 2026, reflecting the increasing commitment of young people towards social causes.
With an estimated reach of over 5 million people, the campaign became a powerful platform for spreading awareness on the harmful effects of tobacco and nicotine addiction.
A transparent, multi-stage evaluation process ensured fairness, leading to the selection of the Top 10 finalists from 216 entries.
Heartfelt thanks to all participants, jury members, media partners, educational institutions, and supporters who made this movement a success.
A reel can create awareness. Awareness can create change. Together, let’s build a tobacco-free generation.
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